People who go to your site have certain expectations. It is up to you to reshape those expectations or reinforce them. Use the Introduction Module of your Squidoo lens to target your market and to set your reader's expectations. Tell them what they will find on your page.
Then follow through – give them what you told them you would. If your lens is on how to bathe a cat, don't include facts about the latest kitchen gadget or wrench.
A Squidoo lens which sells something – and most do – does not necessarily have to appear as a junk site. In fact, I go to certain lenses, especially shopping lenses, because I'm looking for a product and I want to have a variety to choose from. This usually equates to lots of Amazon or CarePress modules.
However, I also want and expect some content - product reviews, care tips, what style goes with what, materials comparisons, etc. There are lots of ways to add value to these lenses and keep them from being junky – facts that make it a valuable resource for deciding which product, if any, to buy.
How to your sites stack up?
For an example of a lens selling products but offering more, click Bear Paw Boots
Australian Food Specialties
15 years ago
Posts
I agree,Bear Paw Boots is a very good example of this kind of lens!
ReplyDeleteI see so many shopping and sales lenses that are so junky and tacky but this lens of Frankster's is a great example of how to do it right!
ReplyDelete