For instance, I wrote a lens on Chai Lifeline, an organization that provides help to many families with desperately sick children, including a summer camp called "Camp Simcha." My son went twice - it was the only place he could go, sick and weak as he was after his cancer treatments, where we knew he would be taken care of.
My lens, Chai Lifeline - helping sick kids make it through, is quite modest but it meant a lot to me to write it, and I hope it provides another way for people to find Chai Lifeline when they need it.
Another example: there is a really worthy but little known rescue center for carnivores in our area. My friend Mark is a donor and is trying to get them more publisicty so I made a lens about the Conservators' Center which is on the first page of google results just now.
A few more examples:
- I made a lens for my painting-buddy Mark's paintings and gave it to him: The paintings of Mark Chandler (in real life he is a neuropsychiatrist in Durham)
- I made a lens for another friend, Sam Margulies, the best divorce mediator in Greensboro. (Disclaimer: I built his website - though somebody else is tinkering with it now - and in partial exchange he gave me a miniature horse, Superman, who also has a lens of his own.) My lens, Can We Have a Good Divorce? doesn't get a lot of visitors but it does get click-throughs to Sam's site, so I hope it helps.
I encourage you to think of somebody - or some organization - that could use a new arena of publicity, and make a lens about him, her, or them. It's fun and probably helpful.