Tuesday, October 19, 2010

5th Anniversary Of Squidoo: What Squidoo Means To Me

I just read Seth Godin's post announcing that 12 October was Squidoo's fifth anniversary. That is quite a remarkable milestone for any website. I have been with Squidoo for over 3 of those 5 years. Not since the start, but nearly so. And they have been remarkable years. I feel like I have gotten so much out of it. Squidoo is my favorite website (other than my own, of course). Why?

Squidoo combines a community relationship with a way of developing skills and earning money. In the past three years that I have been with Squidoo, I have developed a great deal and at the same time, I have seen Squidoo develop a great deal as well. We have both come a long way. I have learned mostly from two ways. First, I learn from the remarkable community at Squidoo. I love that Squidoo is, by and large, a very positive place to be and most people are very willing to lend a hand. Second, I learn just by making lenses and seeing what works and what doesn't. Squidoo is a wonderful place to experiment, learn and have fun.

But of course, that is not all. Squidoo is something like a hobby with benefits. I mean, how many hobbies teach you so much and pay you for learning at the same time? Every month, without fail Squidoo makes a nice deposit in my Paypal account. I am not getting rich off of Squidoo, but that deposit has been growing steadily, partly due to my activity, partly due to the activity of the Squidoo team. Since I have been with Squidoo, I have seen the amount of money paid for a Tier 1 lens steadily grow. I would guess that in the past three years, my top lenses earn 3 times as much as they did when I started with Squidoo. That is not bad at all.

I also appreciate that since I have become a Giant Squid, I get so many benefits from Squidoo. Probably the most important of which, the one I REALLY appreciate is the "Squidoo Concierge Approach". By this I mean, that as a Squid Giant, if I have any problems at all, I get personal attention by a member of the "inner circle". In the past three years I have communicated with Bonnie, Gil, Megan and Seth. I appreciate that these busy people have taken the time to lend a hand when I have needed it. That says alot. Thanks guys.

Are there things to improve? You bet. I do hope that Squidoo will come up with other ways to sell products besides Amazon and Ebay. For example, I would love to see Squidoo partner with an affilate organization like ShareASale and allow any of their products to be sold from a lense. I would also love to see more thematic lenses (the only one I really use is the Highlighter). Maybe there could be themes with some cool HTML modules standard such as colored text modules or Amazon modules with embedded wigits. Perhaps Squidoo will one day find a way to improve Amazon modules so that if a product is sold out or withdrawn a similar product is put in its place to reduce the possibility of having deadlinks. I appreciate that Squidoo is constantly taking risks and trying to improve. Over the 3 years I have seen Squidoo develop a great deal. Mostly for the better.

I plan to be with Squidoo for as long as they will have me and for as long as Squidoo remains Squidoo. Being realistic, I can imagine that one day some big company will come along and make Seth and Megan and offer that they can not refuse. A much better scenario would be if Seth and Megan took Squidoo public and gave Giant Squids the option of owning shares. Wouldn't it be cool to celebrate the 10th year annniversary as owners of Squidoo?

Happy Annniversary Squidoo!


  1. I joined Squidoo in 2006 and have loved being a part of its growth. If it goes "public" I will be one of the first to buy stock.

  2. Hi Mickie:

    Me too! But unfortunately, I rarely see sites like Squidoo go public. Instead, they usually get bought out by bigger fish like Google or MSN or Amazon. We can always hope though. :)