7 Things I Ask Myself Before Creating A Lens

Below are the 7 questions I asked myself before/while creating my lens, BEARS: The 8 Wonders of the World.

1. What am I hoping to accomplish?
Raise awareness of the world's 8 bear species and raise money for Wildlife SOS.

2. Am I focusing on a singular sub-topic or giving an overview?
A brief overview / introduction of the 8 species.

3. How can I organize it to make it easy to navigate?
With only 8 bear species, it seemed logical to put the bears in alphabetical order.

4. How can I make it interesting?
Most people don't know the 8 species so I included their aliases (Brown Bear / Grizzly), photos and conservation status. I also added a Flickr slideshow and videos.

5. What do I want to link to?
I had already created more in-depth lenses on each of the 8 bear species so I linked to each of them. I also linked to organizations saving bears.

6. What can I sell?
I added bear Wildlife SOS's CafePress and Amazon books and bear gifts.

7. How much royalty do I want to give to what charity?
100% of the royalties goes to Wildlife SOS so I make sure I added a Donation Module.

Adding a guest book, some featured lenses, and a link to the Save Our Bears (SOB) Group made this a 5 star lens (in my opinion) right from the get-go. I have, of course, continued to update and add new items often.